Few technologies have captivated both the attention and imagination of humanity because the Hologram. The concept of holographic technology, through decades of invention and consumer desire, has evolved far beyond the strict physical definition previously imposed about it. Purists would believe that, by definition, a ‘hologram’ is really a three-dimensional image formed by the interference of light beams from the laser or other coherent light. This definition, as compared to the common conceptualization of a hologram, is archaic or, at best, incomplete.
Nearly every fictional, yet unrealized, representation of the future, whether it’s film, television, or concept design, utilizes what can be termed ‘holograms.’ However, this idealized imagine the technology is not a static technology that fits the rigid definition, but a social and emotional platform geared toward changing the landscape of how we imagine and desire our technology to evolve with us. Every day, technology grows and changes, providing services and experiences that were previously unimaginable.
mobile holographic platform Why would our definition for the desired technologies not switch to grow in tandem?
Rather than embark on an intellectual argument in connection with underlying physics and electrodynamics of holography, anticipating demands a broader and more commercially focused approach – specifically, identifying how holographic systems are idealized and just how they can be utilized and monetized in real life.
A Marketplace View
As using the advent of all major market-changing technologies, the birth and development of functional invention is preceded by economic and consumer desire. The consumer desire for a realistic augmentation and adaptation of personal life experiences is long-standing. Through ethereal experiences and stage productions, for the nearly ubiquitous memory from the Princess Leia holographic projection in Star Wars, public perception of genuine ‘reality augmentation’ depends on holographic visual systems. However, based on the common preconception of the holographic visual system, a more accurate definition would be: A volumetric optical light field, projected in open space, which allows for the perception of your user’s environment to become interrupted and augmented.
This definition will modify the trajectory of holographic visual technology advancements. The science behind this technology is crucial, however, commercial presentation and accessibility could eventually decide its success. As a technology with a targeted give attention to manipulating a perceived human reality, fundamental requirements for adoption will include a substantial content library and convenient functionalities. Historical and current samples of what are deemed successful ‘holograms,’ while captivating, must appear in sufficiently darkened and controlled light environments at fixed venues. Making these iterations of a holographic technology functional, but not convenient for mass adoption. Paired with this issue is the difficulty and worth of generating visual content or services for these venues, making them visually stimulating though limited shelf life.